Every year we are bombarded by the same Ramadan visuals: dates, lanterns and crescent galore.
But 2013– under the “Not Normal” MINI brand communication – MINI greeted customers with a not normal offer that was out of this world LITERALLY!
MINI doesn’t wait for the first crescent sighting; it is the trend setting brand that leads and others follow.
![](https://cdn.myportfolio.com/829afa2442fbc6a2813c4ac3055ef931/1a167b167e737b38eca0f226_rw_1920.jpg?h=90e21f0f0fe530f5912793782177c6aa)
TEASER
![](https://cdn.myportfolio.com/829afa2442fbc6a2813c4ac3055ef931/0223580ef5847cedb18e4210_rw_1920.jpg?h=17c3bca156f012979125946a9dcef0d5)
![](https://cdn.myportfolio.com/829afa2442fbc6a2813c4ac3055ef931/af9768badbcd1c1623e0c3a2_rw_1920.jpg?h=25865048819d07e08d4f61a23a56df49)
![](https://cdn.myportfolio.com/829afa2442fbc6a2813c4ac3055ef931/fcae3c249e87f6ad4db548e6_rw_1920.jpg?h=b5a88cbb9dc8997c534955f1bd36ba99)
![](https://cdn.myportfolio.com/829afa2442fbc6a2813c4ac3055ef931/89775cda49fe91d16fd29531_rw_1920.jpg?h=ffa2076637bd8f9068fdc767c7a825fd)
![](https://cdn.myportfolio.com/829afa2442fbc6a2813c4ac3055ef931/2d891fdbd7c9b4fb2821606e_rw_1920.jpg?h=a0d46bdee5d74d8aaa804eb5dba6806d)
![](https://cdn.myportfolio.com/829afa2442fbc6a2813c4ac3055ef931/c6bee0e3fbb94936a433047a_rw_1920.jpg?h=69dd99675d2a388d81e804c37d763570)
DIRECT MAILER & GIVEAWAY
![](https://cdn.myportfolio.com/829afa2442fbc6a2813c4ac3055ef931/5458fe7199247301ebbf41f2_rw_600.jpg?h=b1cf4c7ffb3ea9dec3593c2d9cd6262e)
AWARDS