Progressive and sustainable design coupled with all the characteristics of a full-blooded sports car make the BMW i8 a car like none other – a car ahead of its time.
To launch this model in the Middle East, we wanted to first help consumers understand the BMW i philosophy and the inner workings of this progressive sports car. So we invited them to “Take the challenge” and test their knowledge with an online game.
The mechanism was simple: with each correct answer, the BMW i8 was built from the chassis up. Those who successfully answered all the questions in the fastest time stood a chance to come face-to-face with the car in the BMW headquarters in Munich, Germany.