Watching content is, indeed, an immersive experience. However, pausing a movie or series every 5 seconds to look up a landmark, Shazam a song, or take a photo of a cool handbag can be distracting and boring.

So, how does Sky make it more immersive and interactive?​​​​​​​

Sky Vault - An AI-powered feature, integrated into Sky TV, computer, or mobile app, fetching everything from Sky platforms' content and originals, from small fashion items to massive landmarks, and turning them into gettable experiences that you can access, buy and enjoy in real life.
D&AD - Graphite Pencil - 2023

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