A BMW will always be a BMW. Its character & attitude will always shine through no matter the situation. It feels totally at ease pounding pavements, as it is standing outdoors.  It has the power to move us on the roads the same way it has the power to move us standing still. It belongs to the wide open roads, in as much as it belongs to our our homes, our hearts, our innermost values this Ramadan.
Master layouts were adapted below the line and above the line communication, both in digital and classical media. 
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