BMW drivers frequently choose independent service providers with counterfeit products because of the high-price image of BMW Original Parts (BOP), price sensitivity for older vehicle models, and customers’ overall ignorance of the benefits of original parts.
Create a campaign that raises BMW Original Parts awareness, strengthens brand image, and most importantly: resonates in readers’ minds.
Build an out of the ordinary campaign that will entertain readers about a typically boring topic.
Use every day rationale and thought-process to make an important point.
The BMW Original Parts Campaign light-heartedly attacks the common consumer belief that since counterfeit products look the same they must perform the same.
We use common metaphors in a witty way to send our message that products are not all created equally. In other words: Nothing will optimize your driving in a BMW car as an original BMW part.
You may also like
RAMADAN JAMEEL - TOYOTA SAUDI ARABIA
HARPER'S BAZAAR ART EDITION
THE i8 CHALLENGE
RAMADAN REWARDS BY LUFTHANSA
MINI COUNTRYMAN PACK MORE IN
MINI LEASING PROGRAMME
BMW QATAR 20th ANNIVERSARY
UNLEASH THE POWER THE ALL NEW SUPRA 2020
THE NOT NORMAL MINI RAMADAN
THE ALL NEW BMW X5 35i