BMW ARABIC NAVIGATION

When BMW Middle East decided to embark on its first-ever purely Arabic campaign, directed entirely to Arabic speakers, a revolutionary piece of print advertising that literally “speaks the language of the land.” The 3-dimensional illustration of Arabic typography that takes the shape of a wide open road, is an actual prose when read in traditional Arabic fashion. It extols man’s intrinsic nature to chart his course, from the early days of exploration when ancestors relied on stars and later on sextants to plot their routes, to BMW’s modern-day innovation called the BMW professional navigation system.