THE NOT NORMAL MINI RAMADAN

MINI is offering customers a Not Normal Ramadan Offer that is “out of this world”. Instead of looking up to the crescent, MINI will be greeting customers with a great offer straight from the source – the moon. Building upon the Not Normal Campaign, MINI is taking a unique point of view and flipping things around this Ramadan.

Every year we are bombarded by the same Ramadan visuals: dates, lanterns and crescent galore.

But 2013– under the “Not Normal” MINI brand communication – MINI greeted customers with a not normal offer that was out of this world LITERALLY!

MINI doesn’t wait for the first crescent sighting; it is the trend setting brand that leads and others follow.

TEASER

DIRECT MAILER & GIVEAWAY

AWARDS

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