BMW xWALK GO SMOOTH. EVEN ON UNEVEN GROUND. 
An art installation at the Dubai World Trade Center that let everyone experience the benefits of xDrive without stepping into the car. A stunning 3D optical illusion made of 50,000 X's mapped out on a grid of 42m2 demonstrated the xDrive feel. Although the ground seemed uneven, walking over it felt plain smooth. A QR code led to more information and an actual test drive with the new BMW X6.

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