BMW xWALK



 BMW xWALK GO SMOOTH. EVEN ON UNEVEN GROUND. 
An art installation at the Dubai World Trade Center that let everyone experience the benefits of xDrive without stepping into the car. A stunning 3D optical illusion made of 50,000 X's mapped out on a grid of 42m2 demonstrated the xDrive feel. Although the ground seemed uneven, walking over it felt plain smooth. A QR code led to more information and an actual test drive with the new BMW X6.
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